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Theoretical considerations have provided and continue to provide powerful constraints on Higgs physics, both in the Standard Model and beyond.
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The Nambu-Goldstone theorem predicts the existence of massless scalar particles in the presence of spontaneously broken symmetries.
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The equivalence theorem connects the scattering amplitudes of highly-boosted massive gauge bosons with those of the Nambu-Goldstone bosons. • The unitarity constraint provides an upper bound on the Higgs mass (or equivalently the self coupling ), which was known to be within the reach of the LHC before the discovery of the Higgs boson.
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The electroweak precision observables provide an indirect determination of the Higgs mass, which was a powerful constraint on the Higgs sector of the Standard Model even prior to the discovery of the Higgs boson at the LHC.
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The degree of fine-tuning in the Higgs sector is used to set (subjective) upper bounds on the scale at which beyond-the-Standard Model physics is expected to emerge.